Aesthetically, I really liked the lines and colors chosen by Hala to create this piece: it reminded me of the colors of a sunrise. Also, “Morning routine” leaves room for imagination, I love the airyness given by the floating bodies. Both agitation & calm are cohabiting in the scene and I loved that this duality brings mystery. I was touched by Hala’s process and the themes she explores in her work: feminine isolation, desire, dissociation.
Founder, mother and visionary, meet Helene Auramo, a successful woman entrepreneur from Finland who co-founded multiple companies with one goal in mind: helping others reach their highest potential. For Helene, buying art shouldn’t just be seen as a financial investment, but as a way to reflect one's personality and to bring inspiration into our daily life. The young entrepreneur buys art regularly and loves to have art pieces in each room of her house and office. Having art on the walls is a way for Helene Auramo to be inspired on a daily basis and to bring real value to her life.