Bringing art home: why and where to buy it?
Art is part of our daily life
It’s a misconception to believe that buying art is only meant for wealthy people with a passion for art. Did you know that the number of art students is growing every year? There are more visual artists than ever before! The art world is more than Picasso, Dali or Van Gogh. Today, anyone can buy art or invest in promising artists without breaking the bank, and without prior knowledge of art.
We’re surrounded by art. Whether it’s on a canvas, on merchandise or in the streets, art unconsciously improves our lives. We haven’t ever lived without art. It’s nearly impossible to imagine our lives without it. We feel good when we look at art. Even non art-insiders enjoy it. It can be that super cool print you saw in a shop the other day, or that colorful painting you noticed on your Instagram feed.
The evolution of the art sector
For the past 50 years, the art industry was mainly occupied by physical events, and most of the art sales happened offline. Before the pandemic, this industry was still very exclusive and mainly targeted to wealthy art collectors. People had to visit the gallery to know more about the artist and the artworks. This offer wasn’t adapted to non-art insiders, or to younger generations. Very often, art pieces were sold to art collectors even before the openings.
Over the years, the art industry created a huge gap between new audiences and art in general. These audiences are Millennials and Gen Z. They spend a lot of time online looking for interactive, entertaining and authentic experiences surrounding art, and they’re not necessarily interested in going to galleries or museums. The traditional gallery model is super outdated, and it can be boring for new audiences to just watch art pieces hanging on a wall. It lacks interaction. Digital tools are enhancing the experience surrounding art, and are making it more relevant for new audiences. Many art professionals such as historians, curators or artists are producing entertaining content on social media platforms such as TikTok and Instagram. It’s a great way to democratize art and educate people online.
People are buying more art online
During the first lockdown, everything had to shut down. Art galleries had to rethink their strategies from offline to online. Therefore, online art sales increased super much. There are several reasons for that:
1- Art is becoming a topic of interest amongst a wider audience. These viewers start understanding that the artworld isn’t just made of big names such as Picasso, Banksy or Warhol, but there’s actually a variety of young talents out there showcasing their works online on different platforms.
3-People are spending much more time at home and they are willing to invest more into their interiors, and in themselves.
As people are spending more time at home, experiences surrounding art are becoming more social and trustworthy. The traditional art industry was very opaque, and digitalization is making it much more transparent. People can easily discover the artwork prices online from the comfort of their homes, make their research at their own pace and purchase the art in a few clicks. The customer’s journey is more smooth, fun and accessible. Very often, there’s also a 14-days return policy. And it’s easy to connect with a brand or an artist on social media. There’s a Direct Message button on Instagram where potential clients can request a live video to see the artwork, or make an offer for example.
There's actually several researches showing that exposure to art delivers a variety of benefits that impact our health, success and daily lives. Here are some key findings:
1-According to Professor Semir Zeki’s research, a neurobiologist at the University College London, viewing art increases dopamine and the activity in the brain's frontal cortex, which results in experiencing pleasure similar to being in romantic love or recreational drug-taking.
2-Also, art can really help improve life satisfaction. For example, Koenraad Cuypers, a researcher in the department of public health and general practice at the Norwegian University of Science and Technology, discovered that viewing art on a daily basis increases good health, satisfaction with life, and lowered anxiety and depression in both men and women.
Buying affordable original art
Most of the young artists' works are still very affordable, and investment-wise buying their works can be very interesting. Who knows, you can be the next star-artist discoverer? Their artworks will very likely gain value over the years which means that you might resell the piece on the secondary market. By the way, there’s nothing better than having the chance to appreciate artworks you love on a daily basis - that also reflect your values! Original art is also long lasting, and can be passed on to other generations.
At Art From Future, we select the most promising young artists, we empower them to develop their identities online and connect with you on social media channels. We also answer to the increasing demand for price transparency by showing off the artwork prices online and delivering a digital certificate of authenticity registered via blockchain technology.
Are you ready to bring unique artworks into your home? Here’s our selection of affordable artworks: